Breeding the Future of Blueberries

Discover...

Proprietary Varieties
See our selection of blueberry varieties bred for MBG members.
Our Genetics
Learn about our ongoing research and collaborations.
Our Story
Read about the history behind Berry Blue.

Expertise in Breeding and Cultivation Across the US

Berry Blue is the proprietary breeding program for MBG Marketing. We develop northern highbush, southern highbush and rabbiteye varieties to support growers across our co-op network.

Our main objective is increasing grower profitability through breeding for high-yielding, resilient varieties with elite fruit quality and flavor.

20+ Years

Genetic Research

1,566 Acres

Berry Blue Varieties Planted

9 Varieties

In Commercial Production Today

Our Story

Berry Blue was founded in 2005 and headquartered in Grand Junction, Michigan. 

Copyright © 2026 Berry Blue Plant Genetics. All rights reserved.
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